NANARA PRAYOONKAWINPHAT
Professional with 8+ years of experience in customer-centric and marketing role driving growth for leading organizations including SCG and Agoda. Expert in orchestrating full-funnel marketing strategies and multi-channel communications across TikTok, Meta, and Google. Holds a Master of Science in Digital Business, uniquely blending technical data insights with creative marketing execution. Managing high-stakes partnerships to maximize brand visibility and market share. Committed to leveraging data-driven strategies to scale digital ecosystems and enhance customer lifetime value
(Previously used name: Priyaporn Futhoem)
KEY ACHIEVEMENTS
Led the launch of interactive self-service qualification tools, reducing customer inquiries by 20.37% and order cancellations by 20–25% while improving lead quality and purchase readiness.
Campaign Leadership: Led the “Build New Home, Big Renovation — Trust SCGHOME.COM” campaign, generating over THB 3.4M in
revenue through strategic multi-channel planning.
Sales Growth: Drove Solution sales to 81% of total revenue in
2025, achieving a 10% Year-over-Year increase.
Market Positioning: Consistently ranked Top 1–5 in the 2025
Best-Selling Survey for all managed Solution categories of
SCGHome.com
Expanded revenue streams by selling products and installation services directly to both customers and technicians, effectively doubling income opportunities.
Profitability Optimization: Improved Partner Gross Profit margin from 5.47% (2024) to 6.97% (2025) through effective marketing
and operational collaboration.
Work Experiences
ONLINE MARKETING EXECUTIVE
SCG
2020 – Present
Developed and executed strategic marketing
programs that strengthened brand visibility and
drove high-value customer traffic. Led multichannel solution campaigns that boosted revenue performance and expanded new revenue streams
CUSTOMER EXPERIENCE SPECIALIST
Agoda Services
2018 – 2020
Efficiently managed a high volume of customer
interactions while ensuring a high standard of
service quality. Represented customers in hotel
negotiations to resolve issues beyond standard
agreements.
CUSTOMER SERVICE AGENT
Thai Smile Airways
2017 – 2018
Sold flight tickets and advised customers on trip
planning, including route selection, pricing options, and scheduling. Managed bookings and
transactions accurately to support smooth and
efficient sales operations
SKILLS & EXPERTISE
CERTIFICATIONS
Data Analyst
DataRockie
Digital Marketing Analytics and Optimization,
Thailand e-Business Centre(TeC)
Creative Marketing
FutureSkill.co
Agile Process
FutureSkill.co
Education
Master of Science Program in Digital Business Information System
King Mongkut’s University of Technology Thonburi
2022 – 2025
GPA : 3.70
Bachelor of Economics
Chiangmai University
2013 – 2016
GPA : 3.18
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